R&R Software ends 2025 with stable growth, expanding exports and AI-driven innovation

R&R Software Zrt. closed another successful business year in 2025: for the 34th consecutive year, the company achieved a positive business result, while further strengthening its international presence, expanding its product and service portfolio, and developing its corporate AI strategy.

The company’s net sales revenue exceeded HUF 5.16 billion in 2025, representing a 2.8% increase compared to the previous year. Operating profit approached HUF 70 million, reflecting the income-generating capacity of the company’s core business activities. This was achieved despite declining domestic demand, while maintaining industry-specific and expert competencies and developing new capabilities required significant investment.

Stable operations, strong financial position and solid professional foundation

R&R Software continues to operate with an exceptionally stable financial background: the company has a strong equity position and substantial cash reserves, and does not rely on external loan financing for its operations or investments. This stability enables the company to carry out large-scale, long-running projects and to finance its own product and business development programs.

The company’s ownership structure continues to be based on its founders, management professionals and the R&R Software MRP organization, ensuring a long-term professional and strategic approach.

R&R Software’s strong professional foundation is supported by 34 years of experience in business digitalization and enterprise system development, as well as by a team of more than 200 experts. Building on decades of accumulated industry knowledge, market references and complex system integration experience, the company is able to continuously develop its clients’ systems and successfully deliver new large-enterprise and international projects. This stable professional background represents a particularly important value in a rapidly changing technological and AI-driven digital environment.

Export growth and digital export strategy

One of the key achievements of 2025 was the significant strengthening of digital exports. While domestic sales remained practically stable, direct export sales increased by nearly 20%, reaching HUF 873 million.

This export performance is especially notable given that the majority of export revenues are generated in USD, while the US dollar weakened significantly against the Hungarian forint during 2025. The value of service exports realized in USD amounted to USD 815,739, while the exchange rate of the US dollar declined from HUF 393 at the end of 2024 to HUF 328 by the end of 2025. Export growth was therefore achieved through market- and competence-driven expansion, despite the negative impact of exchange rate movements.

Export activity was further strengthened by strategic partner collaborations: through domestic partners, an additional service volume of approximately HUF 190 million related to exports was realized. As a result, export-related revenue now accounts for more than 20% of total revenue overall.

As part of its export development strategy, R&R Software continued to present its solutions and competencies at international trade fairs in 2025, while also playing an active role in the Software Innovation Pole Cluster and the Digital Export Innovation Cluster (DigExp).

The company’s main export markets include the United States, Nigeria, Poland, Germany and Italy.

AI strategy: connecting enterprise digitalization with artificial intelligence

Artificial intelligence became a defining strategic focus area for R&R Software in 2025. The company developed a comprehensive AI strategy that supports both the improvement of internal operational efficiency and the development of AI-based market solutions.

The strategy aims to:

• increase the business value and competitive advantage of enterprise systems through AI-based functions and add-ons;
• make software design, development, testing, operation and customer service processes faster, higher quality and more customer-centric;
• expand R&R Software’s own enterprise systems with integrated AI capabilities.

In 2025, AI-based developments and integrations became dominant within export development projects.

R&R Software believes that the true business value of AI is based on reliable data, with the data generated in enterprise systems serving as an important foundation. The company’s value proposition therefore combines the capabilities of modern AI tools with its expertise in enterprise digitalization and system integration. A key element of R&R Software’s expert value proposition is the combination of decades of experience with AI-based development solutions, particularly in the areas of enterprise system development, integration, implementation and operation.

Sustainability and social responsibility

R&R Software’s long-term operations are built on sustainable growth, knowledge-based operations and a people-centered corporate culture. The company has successfully responded to the challenges posed by declining demand in Hungary, reduced R&D funding and an economic environment transformed by AI, further strengthening its long-term sustainability.

The stability of the company’s operations is also supported by the fact that approximately 63% of its revenue comes from recurring income. Its business model, built on long-term client relationships, support, operation and continuous development services, provides predictable operations and a stable financial foundation.

The company’s CSR activities continue to focus on talent development. For 15 years, R&R Software has supported the development and international careers of young Hungarian musical talents, including through its support of the György Ádám Castle Academy and the New York Franz Liszt International Piano Competition.

Outlook

In 2025, R&R Software once again demonstrated that it is able to innovate and integrate new technologies in a rapidly changing economic and technological environment, while maintaining stable and sustainable operations. The company’s strategic objective is to further expand the market presence of its existing products and industry-specific solutions, while increasing its high value-added digital export activities.