In August 2021, Maresi Foodbroker Kft. ordered the implementation of the FusionR SFA operational CRM solution on iOS platform. Maresi Foodbroker Kft. was specifically looking for a software supplier that has an already implemented iOS CRM SFA native application with the required functionality.
Maresi Kft., as a subsidiary of Maresi Austria GmbH, a member of the Austrian VIVATIS Holding, is a regional distributor company with a stable international background. Maresi Foodbroker Kft.’s product range consists of its own products – such as the namesake brand, Maresi coffee milk – and distributor brands, such as Iglo fish sticks and vegetables, Häagen-Dazs ice creams, Bertolli olive oils, Felix ketchup products, Canderel sweetener, Chef vinegars and more It consists of FMCG products. The company has been on the market for 30 years, and in recent years its sales have exceeded HUF 6 billion.
According to Maresi Foodbroker Kft.’s needs, the FusionR CRM SFA mobile application performs functions using iOS mobile devices, such as managing customer information, creating travel plans for representatives, and recording road records. It is possible to log store visits, both in time and place. The system is also suitable for preparing store surveys and collecting data. In the system, users can see tasks centrally defined by sales managers, targeted at segments and periods, whether they are regular or ad hoc activities. FusionR CRM SFA supports the creation of questionnaire-based individual surveys, taking and placing orders. Mobile devices can also be used to take photos and display customer history and information. With the possibility of integration with external ERP systems, the orders entered in the FusionR CRM SFA system are automatically uploaded in the structure required by the external ERP system in an authorization-managed manner. The FusionR CRM SFA application works even when there is no internet connection for some reason. The application can synchronize data generated during offline work via an encrypted channel when the Internet connection is available again.
