R&R Software’s 2023 achievements and strategic goals

Despite the significant reduction in market demand and development resources in 2023, R&R Software closed a successful year and was able to further increase its sales revenue and financial result compared to the results of 2022.

In 2023, the resources available for digitalization developments have decreased both among SMEs and among public administration and state actors. In this situation, R&R Software’s product, service and marketing strategy proved effective. The portfolio of solutions and services covering several business areas and the exploitation of synergies within the company made it possible to compensate for the decrease in the order stock resulting from postponed developments in certain areas, and thanks to the now 5-year-old strategic export market developments, exports resulted in an increase in sales revenue and efficiency.

The sales revenue of R&R Software exceeded HUF 3.8 billion in 2023, the export of IT services increased significantly, reaching HUF 831 million, which is almost 22% of the total sales revenue.

The outstanding increase in export sales was achieved on the one hand by the application of artificial intelligence in the company’s operations, through related high added value corporate software development services, and on the other hand by the application of the results of a global digital solution based on R&D innovation.

R&R Software’s R&D project was carried out under the leadership of an international expert classical musician, with the involvement of global market product constructor experts, and the development of domestic software and hardware specialists. The R&D project was started by the company to compensate for the previously lost British market revenues due to Brexit, using its own stable financial reserve and tender support. The development made it possible to retain research and development jobs, prevent the migration of expertise, and create a new, innovative exportable product.

The financial result of the company also increased in 2023, which is partly due to capitalized development investments.

The key to R&R Software’s success is a highly qualified expert base committed to success. The number of directly employed experts exceeds 210 people. R&R Software considers its employees and the knowledge and expertise they have accumulated to be its greatest asset, which is growing year by year.

Compared to the industry average, turnover at the company is low, and development is also continuous in terms of human resources. An important part of its organizational culture and its tradition is to greet employees who have been working for the company for 5, 10, 15, 20, 25 and 30 years.

Today, 124 of the employees have “jubilee membership”, in all of the company’s business divisions and teams:

• 43 people have 5-year membership
• 13 people have 10-year membership
• 36 people have 15-year membership
• 20 people have 20-year membership
• 7 people have 25-year membership
• 5 people have 30-year membership

The company employs many young, talented professionals who, in addition to their theoretical knowledge acquired in recent higher education, can also gain specialized experience in the field in R&R Software’s groups and projects.

R&R Software’s marketing strategy is based on professional excellence, high customer satisfaction, and consequently long-term sustainable corporate collaborations.

The company’s average customer life cycle – which is the period during which the customer actively uses the implemented solution – exceeds 10 years. The customer satisfaction indicators exceed 80 percent year after year, which means a level well above the industry average.

The comprehensive digital competence and service portfolio and its export market expansion promote and form the basis of long-term sustainable, profitable corporate operation, in addition, R&R Software contributes to the growth of the domestic ICT sector and GDP, and to the export of digital services with high added value.