For HEINEKEN Hungária Sörgyárak Ltd., R&R Software implemented the FusionR SFA field representative (Mobile CRM) system in 2002, which was upgraded with Oracle Hyperion Essbase and Interactive Reporting-based data warehouse and business intelligence system in 2004. In 2012 R&R Software’s experts updated FusionR SFA for the state-of-the-art version of the system available for android devices. In 2013, the FusionR SFA module – which would support the efficiency of sales representatives – was also developed.

A video case study is available about HEINEKEN Hungária and R&R Software’s HEINEKEN Trade Census project, which core support, management and control is accomplished by R&R Software’s FusionR SFA system available for android tablets.