ERP and digital sales: Unlocking a new era of competitiveness for SMEs

Today, the key to competitiveness for Hungarian mid-sized and large companies lies in modern, cloud-based ERP systems, seamlessly connected to digital platforms that integrate all sales channels. R&R Software delivers secure, data-driven operations and faster decision-making support to empower business success.

While most Hungarian medium and larger-sized SMEs still rely on multiple, disconnected record-keeping systems and manual data entry, today’s market competition demands full-scale digitalization.
So-called “Excel islands” not only increase the risk of errors and dependence on key personnel, but also slow down decision-making – executives often wait days to receive reliable, consolidated data.

Faster, safer operations with modern ERP systems

R&R Software’s ERP solutions – available as cloud-based SaaS or on-premise installations – are designed to address these very challenges. Integrated systems enable secure, data-driven operations and faster, more informed decision-making.

Built-in features include:

• Barcode and QR code-based data capture
• Mobile-optimized usage beyond the office
• Real-time executive dashboards with key business insights
• AI-powered decision support capabilities

Funding opportunity: Hungarian and EU subsidies are available for ERP implementation and process automation, potentially covering a significant portion of the project’s cost.

Integrating sales channels: a strategic advantage

In a fully digital economy, the power of ERP should be extended with a platform that integrates all sales channels into the core of business management. In today’s environment, this is not just an advantage — it’s a strategic necessity.

Our FusionR Sales digital sales product family (fusionrsales.hu) offers:

• A mobile app supporting field sales reps
• A call center module with CRM integration to improve conversion rates
• A self-service B2B partner portal for easy ordering
• A Net module with real-time territorial and sales analytics for strategic planning

Thanks to real-time ERP integration, sales interfaces instantly reflect stock levels, prices, and financial data — while management gains a comprehensive, up-to-date overview of the entire sales network.

More in IT Business

Our latest PR article in IT Business magazine offers a detailed look at how ERP and FusionR Sales can become true competitive advantages for Hungarian SMEs.

Interested in accelerating and streamlining your business processes?

Get in touch with us:
📧 info@rrsoftware.hu | 📞 +36-1-436-7850 | 🌐 www.rrsoftware.hu